Novel small molecule that enhances the flavor qualities of whole-grain bread and related products

The Need:

In the ever-growing global market for whole grain and high fiber foods, there is an increasing demand for products that not only offer health benefits but also appeal to consumers' taste preferences. However, the production of whole grain foods has been limited by flavor-related challenges, leading to negative attributes like bitterness, graininess, and muted flavors. There is a pressing need to improve the flavor of grain-based foods, especially whole grain products, while reducing bitter flavors associated with these foods. Meeting this need is crucial for enhancing consumer satisfaction and encouraging higher consumption of healthier grain-based products.

The Technology:

Our revolutionary technology offers a breakthrough solution for enhancing the flavor of food products, with a particular focus on grains and cereals. We have developed unique flavor-modulating compounds that effectively address the challenges associated with whole grain products. These compounds include both apigenin O-glycosides and C-glycosides, which are carbohydrate-bonded to apigenin, a naturally occurring flavonoid found in plants.

Commercial Applications:

The innovative technology has versatile commercial applications in the food industry, including:

  • Improving the flavor profile of whole grain products, such as bread, pasta, and breakfast cereals.
  • Enhancing the taste of traditional grain-based foods like rice, wheat, maize, sorghum, and millets.
  • Creating high-quality, flavorful grain-based snacks and convenience foods for health-conscious consumers.


Our flavor-modulating technology offers several significant benefits for both producers and consumers:

  • Enhanced Consumer Satisfaction: By addressing the negative flavor attributes associated with whole grain foods, our technology significantly improves consumer satisfaction and encourages greater consumption of healthier options.

  • Expanded Market Potential: With an increasing demand for whole grain and high fiber foods worldwide, products enhanced by our technology can tap into this growing market and attract health-conscious consumers seeking flavorful choices.

  • Health and Nutritional Benefits: Our technology complements the inherent health benefits of whole grains, providing a winning combination of taste and nutrition that promotes overall well-being.

  • Differentiation and Competitive Edge: By incorporating our flavor-modulating compounds, food manufacturers can differentiate their products in a competitive market, positioning themselves as providers of superior-tasting, health-enhancing options.

  • Sustainable and Natural Solution: Our compounds are derived from natural sources, offering a sustainable and eco-friendly approach to flavor improvement, aligning with the increasing consumer demand for clean-label and natural ingredients.

In conclusion, our flavor-modulating technology presents a game-changing opportunity for the food industry to meet the demand for healthier, flavorful whole grain and high fiber foods. By incorporating our unique compounds, food manufacturers can unlock new possibilities for enhancing taste, expanding market presence, and promoting healthier food choices among consumers. Embrace the future of grain-based foods with our revolutionary technology!

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