The Need

With increasing concerns over the health implications of synthetic food colorants and a rising consumer demand for natural alternatives, there's a clear need for natural blue colorants that rival the characteristics of synthetic ones like FD&C Blue No. 1. Additionally, the absence of a suitable natural blue colorant has hindered the development of appealing green hues, further underscoring the necessity for innovative solutions in the food industry.

The Technology

Our technology presents a breakthrough in natural colorant compositions, specifically targeting the creation of natural blue colorants through the utilization of acylated anthocyanins. By isolating these compounds from various natural sources and employing precise pH adjustments alongside the incorporation of metal ions, we've engineered a method that achieves vibrant blue hues with exceptional stability, akin to synthetic counterparts.

Commercial Applications

• Food Industry: Enhancing the visual appeal of a wide array of food products including confectionery, beverages, and processed foods with natural blue coloring.
• Cosmetic Industry: Incorporating natural blue hues into cosmetics such as lipsticks, eyeshadows, and nail polishes, meeting the rising demand for clean beauty products.
• Pharmaceutical Industry: Utilizing natural blue colorants in pharmaceutical formulations, ensuring compliance with regulatory standards while offering a natural alternative.

Benefits/Advantages

• Natural Authenticity: Provides an all-natural alternative to synthetic colorants, aligning with consumer preferences for clean label and sustainable products.
• Enhanced Stability: Offers superior color stability, overcoming the challenges associated with natural colorants, thereby extending shelf life and product viability.
• Versatile Application: Suitable for a diverse range of industries and products, offering flexibility and adaptability in formulation and usage.
• Regulatory Compliance: Meets stringent regulatory requirements for food, cosmetics, and pharmaceuticals, ensuring compatibility with global standards and labeling regulations.
• Market Differentiation: Enables brands to stand out in the market with vibrant and visually appealing natural colors, enhancing brand perception and consumer trust.