The Need

In today's market, there's a growing demand for natural alternatives to synthetic colorants, particularly for blue hues, due to concerns about health and sustainability. Consumers seek products with clean labels, free from artificial additives, while maintaining vibrant and appealing visual attributes. Meeting this need presents a significant challenge for industries reliant on synthetic colorants, requiring innovative solutions that deliver natural colors without compromising on performance.

The Technology

Our invention offers a groundbreaking method for obtaining natural blue anthocyanin-containing colorant compositions, mirroring the visual appeal of synthetic FD&C Blue No. 1. By leveraging the inherent properties of anthocyanin molecules found in various fruits and vegetables, our process isolates specific fractions through a precise pH-based extraction technique. This method selectively separates anthocyanins, ensuring a color spectrum akin to FD&C Blue No. 1 while maintaining the natural integrity of the source material.

Commercial Applications

• Food and Beverage Industry: Enhancing the visual appeal of products such as confectionery, beverages, and dairy alternatives with natural blue coloring.
• Cosmetics and Personal Care: Incorporating natural blue hues into cosmetic formulations, including lipsticks, eyeshadows, and skincare products.
• Pharmaceutical Industry: Utilizing natural colorants in pharmaceutical coatings and formulations, meeting consumer demand for clean label medications.

Benefits/Advantages

• Natural Solution: Offers a sustainable and health-conscious alternative to synthetic colorants, meeting consumer preferences for clean label products.
• Versatility: Suitable for a wide range of applications across industries, providing flexibility and adaptability to diverse product formulations.
• Regulatory Compliance: Meets stringent regulatory standards for natural colorants, ensuring compatibility with global regulations and labeling requirements.
• Enhanced Market Appeal: Enables manufacturers to differentiate products in the market with vibrant and visually appealing natural colors, enhancing brand perception and consumer trust.
• Sustainability: Supports sustainability initiatives by reducing reliance on synthetic colorants derived from petrochemicals, contributing to a more environmentally friendly supply chain.